Slater Museum Campaign

After undergoing extensive renovations and adding new exhibits, The Slater Museum at Norwich Free Academy needed a fresh campaign to advertise the museum’s reopening.

One of the challenges the Slater Museum faced was the incorrect perception that their entire collection consists exclusively of plaster cast reproductions.

Our team at Overabove developed a playful campaign concept that highlights the rich variety of art on display at the museum. This campaign included targeted print and digital ad placements.

AD 1 COPY:

MEET OUR CAST OF CHARACTERS.

Explore a magnificent collection of plaster cast reproductions and so much more at the newly renovated Slater Museum.

NOW OPEN

Visit SlaterMuseum.org for more information.

AD 2 COPY:

OUR LOCALS ARE LEGENDARY.

Get to know the artists and artisans of Norwich and so much more at the newly renovated Slater Museum.

NOW OPEN

Visit SlaterMuseum.org for more information.

AD 3 COPY:

GREETINGS FROM AROUND THE GLOBE.

Explore collections from every corner of the world at the newly renovated Slater Museum.

NOW OPEN

Visit SlaterMuseum.org for more information.