NFA Recruitment Campaign

As an independent high school, NFA faced some challenges recruiting out-of-town tuition-paying students. In addition to the perception that NFA does not accept students from other towns, there was a general lack of awareness about the school’s robust course offerings and extracurriculars.

In collaboration with design and account services teams, I developed a recruitment campaign that generated 7.7 million digital impressions, local media coverage and increased inquiries from out-of-town prospects, exceeding NFA’s enrollment goal for the school year.

Campaign deliverables included targeted digital ads, direct mail and paid social media as well as on-campus signage and print media ads.